Archive for June 24, 2015

Customer Interfacing Processes

Recently, the need to schedule a visit by a service provider required orchestrating the service providers’ calendar. It was clear the provider was more concerned with making things easy for them versus providing a quality service and product to the Customer.

Customer interfacing requires understanding the Customer’s needs. This requires understanding what your Customers want, which is a marketing function. Once defined, those impacted tasks (processes) also need to be identified, which is a role of operations. The coupling of the marketing function and operations is often ignored and can create havoc both internally and for your Customers.

The service provider mentioned above had no clue that they were about to lose a Customer. They were unaware of the Customer’s needs. To resolve this, they need to gain understanding of the Customers’ needs and then implement processes to support those needs.

Aldridge Kerr can assist you in providing operational discipline when implementing a marketing strategy. Contact Charlene Aldridge at 972.447.9787 or CharleneAldridge@aldridgekerr.com to discuss how we can assist you in improving how you do what you do. Need help with defining a marketing plan? Go to www.novalexconsulting.com; media contact: 214-395-5153

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Skills Brought by Operations for a Marketing Initiative

As we continue discussions as to why the discipline of operations impact marketing success, consider the skills and expertise offered by Operations’ Experts:

  • Provides a project planning structure when preparing for a new marketing initiative
  • Considers the dependencies for the marketing implementation
  • Identifies the risks and how to effectively mitigate them
  • Establishes a communication plan as part of the implementation
In addition, Aldridge Kerr encourages approaching any initiative using its Doable, Chewable Chunks® methodology, which was discussed in our last newsletter

Aldridge Kerr can assist you with effectively implementing your marketing initiative. Contact Charlene Aldridge at 972.447.9787 or CharleneAldridge@aldridgekerr.com to discuss how we can assist you in improving how you do what you do. Need help with defining a marketing plan? Go to www.novalexconsulting.com; media contact: 214-395-5153

And, be sure to sign up for our newsletter

Preparing for a New Initiative Implementation

Did you read our most recent newsletter written by Aldridge Kerr’s strategic partner, Doug Foster of NovaLex? It reminds us of the importance of aligning any marketing initiatives with any processes needed to execute those initiatives.

When you want to implement a new marketing initiative, consider the following:

  • What impact will the initiative have on those Staff who interface with the Customer regularly?
  • Will the tasks (processes) impacted by the new marketing initiative need to be revised or new processes created?
  • Does the impacted Staff need training to prepare for this new marketing initiative?

Contact Charlene Aldridge at 972.447.9787 or CharleneAldridge@aldridgekerr.com to discuss how we can assist you in preparing for your next marketing initiative. Need help with defining a marketing plan? Go to www.novalexconsulting.com; media contact: 214-395-5153

And, be sure to sign up for our newsletter