K.I.S.S. and Communication

In our most recent newsletter, we discussed how the K.I.S.S.. (Keep It Simple, Sweetheart) approach can enhance a Company’s ability to maintain sustainability. One area where the K.I.S.S. approach can be used is the methods of communication.

Here are some examples as to how communication and the K.I.S.S. approach work well together:

  • Write at a 5th grade level. The goal is for your reader to quickly capture your message, whether it is through marketing material, policies & procedures, or any other written communication. Using complex terms or phrases will often compromise the understanding by the reader.
  • Avoid acronyms without explanation. This can be a mine field as it can cause so much confusion. If you must use acronyms, be sure to explain what they represent.
  • Be consistent in your use of terms and phrases. Do not attempt to be creative. The reader will become confused if you reference something using different terms or phrases.

These simple techniques enhance communication that ultimately encourages sustainability.

Unsure how to implement K.I.S.S. within your organization? Contact Charlene Aldridge at 972.447.9787 or CharleneAldridge@aldridgekerr.com to discuss how we can assist you.

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